It feels a little –ahem– “cold” to be making a business announcement while half of North America is dealing with the worst winter weather event in recent memory, but I’ve decided to stick to my plan on this one—

If you’ve ever thought about launching your own newsletter, you won’t have a better chance than this. 👇

That’s right. I’m launching a new course called Naked Newsletter Accelerator, and oh lordy, I’d LOVE for you to join me! It’s far more fun to be naked together than naked alone. 😉

👉 If you have a newsletter, it should definitely be “naked”. It’s the fastest way to build trust.

👉 Surrounding yourself with talented people who care about your goals as much as you do is the most important business decision you’ll ever make.

And now — the story behind why this advice matters. 👇

It makes me a little queasy to admit this, but it’s 100% true.

And I’m not saying, “Oh, I had a vague idea for a newsletter, and it just fell to the back burner for a year until I was ready to get serious about it.”

No — I began taking concrete steps toward launching Drunk Business Advice a full year before I actually published my first issue.

If you need proof, he’s an old test issue in my current email platform that I PUBLISHED in July of 2023. I didn’t launch Drunk Business Advice until April of 2024. 🤦

And here’s the shittiest part — I actually knew a little bit about publishing newsletters. Having worked at The Hustle for a couple of years, I was far from green.

But managing editorial for an established publication is quite different from launching a scrappy personal newsletter. I had a clear view of the outcome I wanted, but I didn’t know what steps to take to get there.

So I went in circles… playing with points-of-view, toying with tech, deliberating on distribution channels, drafting and re-drafting and re-re-drafting welcome flows and landing pages and test issues… until I had buried myself under mountains of mediocre manure. 💩

Then I had to figure out how to dig myself out from under the manure mountain.

Frankly, my arms are still a little tired.

So how did I finally get here? How did I navigate my way out of the fog? How did I manage to actually launch this newsletter back in 2024, and continue to publish it every damn week since then?

I’ll share all these juicy details with you in the upcoming Naked Newsletter Accelerator. 😘

If it took me –someone who actually knows a little bit about newsletters– a full year to launch Drunk Business Advice, how long might it take someone else to launch a quality personal newsletter?

How long might it take… you?

There are dozens of indisputably good reasons why a business leader should be publishing a personal newsletter. But it really boils down to this— 

Showing up consistently for your audience with personal stories that deliver value is the fastest way to earn trust.

So whether your goal is to get hired… get people to buy from you… get people to want to work for you… or get people to pile your lap full of opportunities… publishing a personal newsletter is a no-brainer. It will definitely GET YOU NOTICED.

But if you fill it with directionless, generic, putrid, AI slop, you will be forgotten in an instant. Or worse — you’ll garner distrust. 

So there’s a lot of pressure to get it right. And that’s one of the reasons it took me so damn long to launch Drunk Business Advice.

But it doesn’t have to be that hard. You just need a little help. Here’s what we’ll cover in Naked Newsletter Accelerator: 

👉 Doing the right shit in the right order. I’ll give you the precise steps to take to launch your powerful personal newsletter in four weeks. Don’t get swept up in a tornado for a year (like I did) — just follow the yellow brick road.

👉 Templates that really work. You don’t need hundreds of email templates. You just need ones that actually work. I’ll be sharing subscriber flows that have earned me 80%+ open rates, and 50% click rates, while teaching me a ton about my readers. 

👉 Personalized support. We’ll have six LIVE coaching calls that exist for the sole purpose of getting your questions answered. You’ll also meet other business badasses who share your newsletter goals.

👉 A sustainable system. After publishing an average of 1,500 words per week for 90+ weeks straight, I’ve incorporated everything I’ve learned into a killer content planning platform. Never stare at a blank page again. Oh, and I’m giving you access to it for an entire year. 🤯

So what, exactly, is a “Naked Newsletter”?

A Naked Newsletter cuts the B.S. and inspires the reader to trust you.

People don’t trust super polished content. They trust real people who share honest experiences, critical mistakes, and embarrassing flaws.

Which can be pretty hard when you’re this damn flawless. 👇 😘

Ok… time for me to actually get naked, jokes aside. 😉

I fear I never would have found the right path to launching Drunk Business Advice if it weren’t for one man: Rob Capili.

Rob and I were both in Stealth Mastermind, a community for experienced entrepreneurs. I wanted to launch a newsletter. Rob wanted to launch a YouTube channel. So we decided to work together.

Rob had never launched a newsletter, and I had never launched a YouTube channel, so you’d think we were the blind leading the blind. But we provided each other with the three things we both desperately needed:

This is when I realized that surrounding myself with talented people who care about my goals as much as I do was the most important business decision I would ever make.

And this is why I’ve decided to deliver the Naked Newsletter Accelerator as a group course. 

Aside from you and I getting to know each other better through this process, I’d love for you to find the kind of peer support I received from Rob, who remains a vitally important partner to his day:

I sincerely hope you’ll join me! It would truly be an honor to help you launch your personal newsletter. We’re gonna have some fun. 😘

Cheers! 🍻

-Kristin

P.S.—

👉️ Already have a newsletter? Naked Newsletter Accelerator will make the content better, and the operation easier to manage.

👉️ Not sure if you want a newsletter? Naked Newsletter Accelerator will improve your content, and your system for creating it, no matter which medium you prefer. But you should probably go ahead and launch a damn newsletter. 😉