Today, I’m going to answer the most frequent question I’ve been asked since launching Drunk Business Advice back in 2024.

Not because I’ve been keeping it a secret.

Because I finally have an answer.

Thank god.

P.S. — It’s the last day to join Naked Newsletter Accelerator for $299. Naked is better with friends. 😉

👉 If you don’t examine your own process, you’ll never be able to teach a goddamn thing.

👉 And if you don’t teach a goddamn thing, you’ll never improve your process.

And now — the story behind why this advice matters. 👇

Anytime an industry lowers its barrier for entry, markets get flooded. Investment dollars follow, values get inflated, quality goes down, and then… pop.

This can absolutely be said for the newsletter industry.

But the talented and fearlessly honest Jacob Cohen Donnelly, founder of A Media Operator, has famously (and repeatedly) said:

And I couldn’t agree more.

When Jacob and I aren’t sucking down martinis while trauma-bonding (possibly based on a true story), we’re busy building media businesses that center around our (we hope) un-shitty newsletters.

But here’s the thing about un-shitty newsletters… They're not just anchors for successful media businesses. They are an unbeatable tool for building trust, no matter what your end goal is.

Which is why earning trust should be the #1 objective of any newsletter. With your audience’s trust, any goal is possible. Without it, no goal is possible.

Whether you want to…

…promote your business…
…earn subscribers who pay for content…
…monetize through sponsorship…
…attract new opportunities…
…advocate for a cause…
…shape the culture of your industry…
…get your ideas adopted by people who matter…

…it all boils down to one thing. 👇

I'd be hard-pressed to uncover a situation where building trust with your audience is not a worthwhile endeavor. A great newsletter will undeniably aid this process.

And it’s literally never been easier to start a newsletter. Which, for most people, means it’s literally never been easier to start a shitty newsletter.

Don’t be most people.

Since launching Drunk Business Advice, many of you have reached out for my feedback as you considered launching your own personal newsletter. And the most common question I dodged was:

👉 “What should my newsletter be about?”

So… why was I dodging that question? Let me be clear… and this is very important…

Because I didn’t have a goddamn clue how to answer it. 

It’s like when people would ask me “How can I write like you?” …I dunno. I just… write. I didn’t know how I did it, or how to teach it. But I wanted to know how I did it. I wanted to be able to teach it.

So I put my writing process under a microscope. I spent months asking myself questions. I asked other people to ask me questions. I recorded everything. I even instructed AI to analyze every article I ever published to detect patterns that human eyes can easily miss.

And in the end, I was finally able to deconstruct my process with enough clarity and precision to teach it to others — which I began doing last year with a writing cohort called Rebel Scribes, and a premium instructional newsletter called Drunk Writing Advice.

Working with real people who were deploying my writing process gave me even more clarity. The more I taught, the better I got at analyzing and improving my own shit.

So why am I telling you this?

Because I recently underwent a similar protocol to finally be able to answer the “What should my newsletter be about?” question. And I’m going to share it with you now.

_{This is a little preview of the Naked Newsletter Accelerator curriculum, kicking off February 9th. Today is the last day to register for $299. Let me help you find your badass zone.}

Damn, I really love a good Venn diagram. There’s something so clarifying about visualizing the intersection of seemingly unrelated virtues that, when joined together, spark something uniquely new.

It’s the soul of creativity.

So. What should your personal newsletter be about?

The theme of your personal newsletter should live at the intersection of:

This intersection is unique to every person. It’s not a slave to trends. It’s the center of both your genius and your most transformational stories. It’s the area where you can have the biggest impact on the world. It’s your badass zone.

Now — you might enjoy some good personal newsletters which nail two out of three of these things, and assume that’s enough. 

But I predict the ones who don’t already have a massive foothold (like a fandom beyond their newsletter) will get squeezed out. Maybe not as quickly as the shitty ones, but as space in the inbox gets even more competitive, they’ll fall to the bottom. Here’s why:

If you had told me 20 years ago that I would be writing a newsletter called Drunk Business Advice…

I’d probably believe you.

Because Drunk Business Advice sits well within my badass zone, and evidence of this dates all the way back to the beginning of my career. 

Sure, I didn’t have nearly as much authority as I do now, but even then, my favorite thing about my job was helping other people get better at their jobs — and I f*cked up a few times before really getting good at it.

See how it tracks?

I’d love to help you find your own badass zone. Today is the last day to register for Naked Newsletter Accelerator for $299. Stop dancing around this stuff, and commit to taking action. It all kicks off on February 9th.

Let’s work together. It’s my favorite thing to do.

Cheers! 🍻

-Kristin

P.S.—

👉️ Already have a newsletter? Naked Newsletter Accelerator will make the content better, and the operation easier to manage.

👉️ Not sure if you want a newsletter? Naked Newsletter Accelerator will improve your content, and your system for creating it, no matter which medium you prefer. But you should probably go ahead and launch a damn newsletter. 😉

👉 Don’t trust me yet? That’s fair. Here are some business badasses who have worked with me: